The power of story.
Your brand story is yours alone.
No one else has had your same experiences and perspective.
Your business solves problems for people because of your unique vision.
There's a lot of chatter about brand these days and everybody is intent on finding the best strategies and messaging so they can join the community of businesses that have mastered the brand thing.
Now, here may be a real revelation for you. Brand storytelling is not new. Any marketing tactic worth its salt has incorporated a brand's story since the beginning of marketing. Many of us remember the classics such as VW's "Think Small" campaign or Apple's "Think Different" messaging. There was story inherent in their marketing because people could relate to the stories told by those companies. And they had personality. People remember them today, many years later. Talk about a great story.
A great story not only engages, but it keeps us interested, wanting to know more. The thing that makes brand storytelling so unique is that people really aren't all that interested in the details of a widget. They want to know if they can trust you. They want to know what you're like when things get tough. They want to know how you'll be with them as their business grows. But, most of all, they want to know why you do what you do. They want to tap into your passions and see if they align with theirs.
That's the power of a great brand story.
Let's get started on telling yours.